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Case Studies

Antipodes

Online shop for a New Zealand natural skincare brand.

Antipodes

About Antipodes

Antipodes is a natural skincare and haircare brand from Wellington, New Zealand, founded by Elizabeth Barbalich. Its products are made in New Zealand, certified by BioGro and the UK Vegetarian Society, and sold in more than 40 countries.

The project

An online shop for a skincare brand whose customers read the label before they buy.

The brief

An online shop that explains what is in each product and why, and makes it easy to build a routine.

What we built

A storefront built around ingredients and routines, with a regime builder, a rewards programme and a store locator, and separate versions for New Zealand, Australia, the UK and France.

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