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Case Studies

Locman

Commerce experience for an Italian watchmaker.

Locman

About Locman

Locman is an Italian watchmaker based in Marina di Campo on the island of Elba. It was founded in 1986 as a design studio for Swiss watch houses, and now sells its own watches through about 1,200 retailers and seven boutiques.

The project

An online shop for a watchmaker whose customers want to study a watch closely before they buy it.

The brief

An online shop that does justice to Italian design, where each watch can be explored in detail and bought with confidence.

What we built

A commerce experience with detailed product pages, easy browsing across collections and a checkout that keeps things simple. The shop runs in Italian and English, with prices in euros or US dollars and a locator for boutiques and dealers.

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